Business Identities: Create inspiration around your business identity with a stunning logo design or website design.
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NEW! Company identities for Chicks ROCK!, Peak Mountain Guides and Sweet Pea Boutique!

Tips for Making Your Brand a Success

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Business Identities
Your business identity, based around your logo design, is the foundation of your image. A strong, consistent brand design continuously tells your company story throughout all of your marketing and design materials. Beginning with your logo design, and continuing through letterhead/business cards, website design, catalog design, and more, your brand makes a promise to your customer. It speaks of who you are, your quality, your mission, and your values. It helps to establish consumer trust. Your business identity and logo work for you as your "silent salesperson".

Dayzign specializes in creating excitement and inspiration around your company image. Make your business identity strong, and a loyal market will follow.

More on the Importance of Effective Branding
A captivating company image design may be the reason one business is chosen over its competitor.

A company image is simply the perception the public has about who your company is, and what you do. It sums everything up from the type of product or service you offer, to the quality. What separates one sports car from the next? One running shoe from its competitor? One watch company from another? Whichever company you perceive to fill the need you have is the one you will choose. You may be looking for a company that seems professional and on the ball. Or perhaps one that simply has the best quality. Whatever the reason, a company's image plays a strong role in conveying these perceptions to its market.

Some questions for your company:
What separates your business from your competitor? What image do you wish to project to your market? Dayzign Graphics can create the image that you are after. Be it a complete business identity, a website design or a catalog design.

Contact us today to schedule your complementary meeting, and give your business a serious edge over the competition.


Tips for Successful Branding:
Creating a company image that sells

Your brand makes a company impression for you when you are not present. It creates a unique visual identity that distinguishes you from your competition. With an effective company image, every letter you send and every business card you hand out serves as a mini promotion for your company, convincing people to take you seriously, and enhancing all of your marketing efforts in one unforgettable impression.

Whether you are considering creating a logo design from start, or revamping an outdated look, the steps below will help you get the most out of your designer, and the most from your image:

Know the Components of a Successful Logo Design

THE LOGO ITSELF
A successful logo should accomplish the following:

  • Communicate your image effectively to your market
  • Work well in black and white as well as color
  • Work well in both large and small formats, such as a business card or a t-shirt
  • Draw a second glance from your potential customers, thus drawing a second glance at your business

Get the Most from Your Designer

Follow these steps to a successful designer/client branding meeting:

  • Spend some time before meeting with your designer to review designs from other businesses and industries, and determine what you like and dislike about each.
  • Collect examples of logos you like to show your designer at the start of your project.
  • While deciding upon images that appeal to you, keep in mind your target market, and what gains their attention and respect.
  • Keep in mind how you'd like to be viewed within your market. Think big.
  • Know the materials you wish to use your logo for, such as website or catalog.
  • Have an idea of what your budget allows in terms of printing: can you afford full color printing, or do you wish to go with two color to save on costs?

Company Colors

Color is an important element of your buseinss identity design. The colors you use send messages to people. Here are the widespread color messages:

  • Red: power, attention grabber, uplifting
  • Blue: wisdom, trust, loyalty, serenity, cleanliness
  • Yellow: number one attention-getter, cheerful, playful, warmth, happiness, bargain
  • Green: life, hope, youth, natural, healthy
  • Black: elegance, sophistication
  • White: pure, refreshing, light

Contact Dayzign for more ideas on creating the ideal image for your business, or for a complementary estimate today.


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