CREATING A COMPANY IMAGE THAT SELLS
Your logo makes a company impression for you when you are not present. It creates a unique visual identity that distinguishes you from your competition. With an effective company image, every letter you send and every business card you hand out serves as a mini promotion for your company, convincing people to take you seriously, and enhancing all of your marketing efforts in one unforgettable impression.
Whether you are considering creating a logo from start, or revamping an outdated look, the steps below will help you get the most out of your designer, and the most from your image: |
Know the Components of a Successful Logo
THE LOGO ITSELF
A successful logo should accomplish the following:
- Communicate your image effectively to your market
- Work well in black and white as well as color for forms, faxes, invoices, etc.
- Work well in both large and small formats, such as a business card or a t-shirt
- Draw a second glance from your potential customers, thus drawing a second glance at your business
GET THE MOST FROM YOUR DESIGNER
Follow these steps to a successful designer/client logo meeting:
- Spend some time before meeting with your designer to review business cards and letterhead from a variety of other businesses, and determine what you like and dislike about each. (Trade shows or Chamber meetings are a great place to gather these.)
- While deciding upon images that appeal to you, keep in mind your target market, and what gains their attention and respect.
- Know the materials you wish to use your logo for, such as forms or brochures.
- Have an idea of what your budget allows in terms of printing: can you afford full color printing, or do you wish to go with two color to save on costs?
LOGO COLOR
Color is an important element of your image. The colors you use send messages to people. Here are the widespread color messages:
- Red: power, attention grabber, uplifting
- Blue: wisdom, trust, loyalty, serenity, cleanliness
- Yellow: number one attention-getter, cheerful, playful, warmth, happiness, bargain
- Green: life, hope, youth, natural, healthy
- Black: elegance, sophistication
- White: pure, refreshing, light
LOGO PAPER
Paper is one of the most important elements that go into your image. Paper is not only seen, but it is touched as well. Studies show that a letterhead or business card on a more elegant paper makes a stronger impression. The good news is that an elegant paper usually costs only pennies more per sheet. Ask your designer to go over various paper samples with you when designing your letterhead.
Contact Dayzign for more ideas on creating the ideal image for your business, or for a complementary estimate today.
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