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"We live in a time of sensory assault. Competing for "eyeballs"—which is to say, customers ... The challenge for companies everywhere is to attract consumers to their products and services and keep them in the face of fickle markets." --Written by JoAnn Stone. AIGA Website |
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| Graphic Design is the art of communicating your company and products to your market. It may take the form of a logo, an ad campaign, an annual report or packaging. What you say to your market through your image helps to create the difference in your customer's mind between your product, and your competitor's product. It talks to them and tells them whether your product suits them.
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